Our Story

Welcome to outlaw country.

Let us tell you a little about Alpine Outlaw and how it came to be.

Alpine Outlaw isn’t just a brand—it’s a way of life. Born from the beautiful clash of two worlds, it brings a little American grit to the polished peaks of Switzerland. Because the slopes deserve more than just neutrals and good manners.

We've set out to create a performance piece that can keep up with you- a single, statement piece—one you can throw in the back of the car, wear in, wash, and toss right back on. All in one athletic - and made to be lived in - the suit was born. 

Rooted in the rugged energy of the American Northwest, Alpine Outlaw is a tribute to those who carve their own path—a modern take on what it means to be a cowboy. In its founding stage, the brand is all about the renegade spirit, the audacity to chase the thrill, and embark on the journey meant for you. 

We created Alpine Outlaw to bring the cowboy ethos to life. More than just a ski suit, it’s a statement—one that blends technical performance with a fearless creative spirit, athletic pursuit, and extreme versatility. Whether you’re a ski bunny, snowmobile baddie, backcountry trekker, or après-ski aficionado, you just might be in the right place.

Out here, we don’t do tame. We don’t do subtle. We do wild rides, fresh tracks, and fast turns. We do sunrises over untouched powder and sunsets over whiskey neat. We do fearless fashion that performs as hard as it parties.

So buckle up, babes—this town is, in fact, big enough for the two of us.

Cheers,

Mara Macale